Marketing is the vital function that ensures that there is an intersection of customer demand and product innovation. It assists businesses with the challenging task of getting in front of the right audience, increasing leads and sales. Needed in every company in every industry, marketing is a career choice with unlimited potential.
Fitzwilliam Institute’s experienced Marketing experts created an online Diploma in Marketing that is practical, career-focused, case-study based, to hone industry’s best skills and practice. Our practical skills approach model provides you with hands-on experience from key industry figures, enabling you to become a successful Marketing professional.
Experiential marketing is one of the most exciting marketing areas. It's a way to engage consumers with a product, allowing them to “experience” it, utilising as many senses as possible. Currently, consumers are skeptical of the “traditional advertising” methods, such as radio and TV, preferring to experience the product or service first-hand, in the context of how they would use the product in their everyday lives.
Created and perfected by successful industry professionals, our fast-paced Online Diploma in Experiential Marketing course provides the transferrable skills, knowledge and technical insights needed to create outstanding experiential marketing campaigns that can make the difference in an increasingly competitive online market. Practical guidance and support will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.