Benefiting from over 30 years’ experience, Fitzwilliam Institute’s Online Diploma in Management and Marketing course features:
Defining management, innovation in management, management skills, management and achievement, management roles, types of organisations, management and the workplace, the four management functions (planning, organising, leading, controlling).
Management perspectives, historical trends, innovative management thinking, the learning organisation, management challenges, the environment and corporate culture, the organisation-environmental relationship.
Introduction to information systems, business landscape, contemporary approaches to information systems, impact of information systems on organisations and the management decision process, models of decision making, electronic business, ethics in an information society, management reporting systems.
Modern organisations, frameworks for organisational analysis, analysis of structures, organisational cultures, gender and identity, new directions in organisation theory and analysis.
Defining strategic management, organisational direction, purpose of strategy, generating and selecting strategic options, the strategy management process, strategic formulation and implementation, constructing the strategy plan, macro and micro-environmental analysis. analysing internal resources and capabilities, organising design and strategy.
Defining the strategic manager, thinking and acting strategically, the strategic plan, effective strategic processes, ideas, tools and techniques, operational responsibilities, change management, culture change, the business plan, analysing the current reality, formulating, evaluating and implementing strategy.
Methods and techniques, research design, data collection, data handling techniques, methods of analysis, research reports, analysis of variance, diagnostics and model development, introduction to Management Science modelling.
Introduction to financial management, principles of financial management, mechanisms for financial planning, financial management tools and concepts, financial decision making, techniques of financial appraisal, company performance, needs of stakeholders, sources of finance.
Managerial accounting, budgetary planning and forecasting methods, interpreting budget outcomes, cost-structure analysis and profit calculation. Making decisions on pricing, cost control, cost reduction, analysing financial viability.
Types of decisions and problems, decision making models, development of alternatives, engaging in debate.
Human resources, the changing nature of careers, developing an effective workplace, selection process, appraisal, globalization, cultural competence, managing diversity, flexibility, uncertainty and change, review and reflection.
Economics as a theory of organisation, demand and supply and equilibrium, consumers and markets, strategic interaction and dynamic competition, uncertainty in behaviour and markets, information and efficiency.
Human behaviour, personality and individual differences, work motivation, decision making, rewards systems, leadership, groups and group processes, design of work, organisational culture and creativity.
The concept of motivation, foundations of motivation, motivating others, reinforcement, job design for motivation, empowering people, giving meaning to work.
Company organisational culture and structures, building an effective workforce – recruitment, team selection, appointment and termination, training and appraisal, motivational strategies, competition in the workplace. Wage and salary administration, job restructuring.
The nature of leadership, leadership versus management, leadership traits, matching leadership style with situation, power and influence, leading change, building a network, managing team conflict. Mentoring (setting goals, measuring progress, taking action).
Communication and the manager’s role, types of communication, building communication networks, communication and the different stakeholders, managing organisational communication, internal and external communication.
Managing creativity and innovation, the relationship between enterprise, entrepreneurship, intrapreneurship and self employment, setting up an organisation, entrepreneurial leadership, managing growth and sustainable entrepreneurial organisations, developing and managing national and global business networks and other key stakeholders.
Information technology and management, knowledge management, technology, the Internet and E-business, implementing E-business strategies, going international.
The Basic Principles of Marketing, Changes in the Marketplace, Case Study
Fundamentals of Marketing, Planning Marketing Strategy
The Marketing Environment, Market Research and Information Systems, Consumer Behaviour, Business Buyer Behaviour
Principles of Market Segmentation, Targeting
Pricing Strategy, Place, Products and Brands , Services Marketing, Advertising, Personal Selling and Sales Management , Direct Marketing, Sales Promotion, Online Marketing, Retailers and Wholesalers, Further Considerations
On successful completion of this course you will receive a Professional Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).
The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.
Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.
Course Fees: 995.00 EUR
To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.
Year on year, we have the pleasure of training students from top
Ireland and international companies. See where our most recent students come from and find out what they have to say.